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End of examination.
Section C — Case analysis (1 x 20 = 20 marks) 9. (20) Case: A mid-budget Tamil film released theatrically in early 2025 saw strong opening weekend box office but a high-quality cam-recorded copy appeared on a major piracy site within 24 hours. The film’s producers estimate a potential 15–25% revenue loss over the first four weeks if the leak spreads. As the producers’ digital strategy consultant, propose a detailed, prioritized 6-step action plan (operational, legal, and promotional) to mitigate immediate and medium-term damage, assign approximate timeframes for each step, and justify why each step is included. Include at least two measurable KPIs to track effectiveness over four weeks.
End of examination.
Section C — Case analysis (1 x 20 = 20 marks) 9. (20) Case: A mid-budget Tamil film released theatrically in early 2025 saw strong opening weekend box office but a high-quality cam-recorded copy appeared on a major piracy site within 24 hours. The film’s producers estimate a potential 15–25% revenue loss over the first four weeks if the leak spreads. As the producers’ digital strategy consultant, propose a detailed, prioritized 6-step action plan (operational, legal, and promotional) to mitigate immediate and medium-term damage, assign approximate timeframes for each step, and justify why each step is included. Include at least two measurable KPIs to track effectiveness over four weeks.
